ARIEL: Proud Keeper Of The Philippines’ Colors

Do you want to be a part of the London 2012 Olympic Games? Ariel makes it possible for all Filipinos. More than simply being spectators, you can lend your support to our country’s athletes by giving them a piece of the shirt on your back. Literally.

On June 24, Ariel invited the public to go to the SM Mall of Asia Music Hall for a day-long event for the opportunity to give a piece of their shirt to help create the Philippine flag—a gift to our athletes, to bring with them as they compete in London. And with Ariel Color & Style, the colors are sure to remain vibrant, especially when the athletes wave the flag proudly for all the world to see.



People came in the hundreds in their red, yellow, blue, and white shirts. Assistants cut a uniform square piece from each of the shirts, and gave donors the option to cover the square with a patch stating, “Ariel: Proud Keeper of the Philippines’ Colors”. Each patch cost only P50, and all proceeds were also donated to the Philippine athletes.

The campaign launch introduced the Philippine Olympic athletes Hidilyn Diaz, Jasmine Alkhaldi, Rene Herrera, and Jessie Lacuna to the audience, and they gave a piece of their own shirts as well. Everyone was also treated to entertainment by Escola de Samba de Manila and 6CycleMind.

If you were not able to drop by the event last Sunday, collection of your shirt pieces is still on-going at Metropole Laundry and Dry Cleaning outlets, and Team Manila stores up to July 2, 2012. The replacement Proud Keeper patches are also available for P50, and Team Manila also has special edition t-shirts for sale. Proceeds of all patches and t-shirts sold go to the Philippine Olympians.


Ariel: Proud Keeper of the Philippines’ Colors is in partnership with the Philippine Olympic Committee, the National Historical Commission of the Philippines, Metropole Laundry and Dry Cleaning, Team Manila, and The Philippine Star.

For a complete list of participating Metropole and Team Manila outlets, ‘Like’ and stay tuned to http://www.facebook.com/arielphilippinescolors. Don’t miss out on being a part of this unique way of supporting the Philippines’ athletes at the London 2012 Olympic Games!

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