Last February 14, 2013 at F1 Hotel in Fort Bonifacio, NHN Corporation introduced LINE, in the Philippines at a press conference. Line offers free messaging, calling and group chatting while integrating various social network service (SNS) elements in its features such as Stickers and Home & Timeline and LINE's multiple family apps including LINE Game and LINE Camera, making it a Smartphone Life Platform.
Launched in June 2011, LINE has already surpassed the 10 milion user milestone in 231 countries worldwide in only about a year and a half. Continuing this trend, LINE is tapping into this momentum to further expand its service worldwide, specially in the Philippines for their are eyeing the country as their market and filled with a multitude of opportunities. Planning to collaborate with various Philippine companies and carry out local markeing activities for the user as well.
Director of LINE Business Office, NHN Corp., Mr. Hyun-bin Kang said, "Through the continuous release of features, LINE has become wildly popular in Asia and is also rapidly growing in NOrth America and Europe, as well as in Spanish speaking countries. LINE is an ideal communication tool for he Philippines, the world's text-messaging capital. User can communicate through various methods such as free messages, local and international calls and even by playing games together."
In particular, there are four representative LINE characters such as Brown, Cony, Moon and James. They all have distinctive personalities that have allowed them to gain expressions portrayed by these original characters.