PH Launch of Cocio Marks the Brand’s First Launch in Asia

From Europe to Asia, this is something big! The Iconic Danish chocolate milk drink Cocio is now arrive in Asia for the very first, starting in the Philippines, with the launch of Cocio classic and the global launch of Cocio Dark.

Imagine even in their homeland they haven't try the Cocio Dark and we are lucky because we are the first to try the Cocio Dark. 

The local Cocio distributor FlyAce is a company that endeavors to bring the best of the world closer to the Philippines. They  finds Cocio remarkable in that the brand embodies FlyAce’s commitment to great taste and responsible ethical production.


“I was impressed with Cocio’s meticulous processes when I visited their office in Copenhagen. Every step involved –  from choosing ingredient suppliers to advertising the product – stayed true to their core values. Cocio is undoubtedly the best chocolate drink in the market, and we think it’s about time we share it with the country.”  
- Jun Cochanco, Fly Ace President 

This marks the first time that Cocio classic will be sold in the Asia Pacific region, and the first time Cocio Dark, which features more cocoa in each bottle, is to be launched ever. 

Unlike other brands, Cocio advertises nothing except its great taste. It does not believe in overly hyping or in doling out claim after claim of benefits a consumer can get. Cocio instead uses their trademark wit and dry humor to focus on letting consumers know they can only guarantee one thing: that each bottle contains Nothing but Great Taste.

Not only is Cocio known for their distinct approach to their beverage and their marketing, the brand is a staple in the lives of Danes. Commonly paired with hotdogs, Cocio’s versatility invites consumers to think up of even more Cocio pairings. 

I have tried it and get a chance to bring home for my family. My kid loves the Cocio Dark than the classic one, same thing with me. I prepare to drink it cold but they says its also perfect as a hot drink, you just have to put it on oven for 5 minutes.

During the launch it was said that it was developed in the home kitchen of Danish couple Anker and Ella Pallesen in 1951, Cocio is the result of much trial and error over the course of 2-3 years. The recipe they created uses only 3 ingredients: milk, cocoa, and a little sugar, all of which are sourced from premiere suppliers around the globe. The milk is from Arla Foods, the world’s largest multi-national dairy cooperative owned by over 14,000 farmers; the plain sugar is from established sugar suppliers; and the cocoa are UTZ-certified from West Africa. 

They even show us the right moves on how to shake the bottle and the ladies are gracefully showing us how to shake it!


The fact that the brand uses beans that are UTZ-certified means that they are supporting the farmers. It means that Cocio supports sustainable farming and better living conditions for the impoverished. 

Cocio has no artificial taste and free from preservatives, they still uses the same recipe from 1951 and still uphold the same ideals.

“We know that Filipinos will love Cocio because not only is it delicious, it’s also made from natural ingredients, ingredients that are perfect for those trying to adapt a healthier more wholesome diet. Cocio satisfies the sweet tooth without any additives or false promises. It’s the kind of beverage that Filipinos will surely love.” 
- Jens Christian Krog, Senior General Manager of Arla Philippines


Cocio is now available in all major convenience stores and supermarkets nationwide. For more information about Cocio, please visit: www.cocio.ph. You can also follow Cocio on Facebook thru facebook.com/CocioPH and on Instagram via instagram.com/CocioPh.

CONVERSATION

0 comments:

Post a Comment

Back
to top