Sunday, April 9, 2017

What To Expect At The World Street Food Congress

The World Street Food Congress (WSFC) on their fourth installation where the Singapore based Makansutra (S) Pte Ltd, will return on May 31 to June 4 this year on the Philippines. This year location  was with the size of 2 football fields to cater much larger audience to riot for the flavors when the food jamboree gets into full  swing at the Sunset Ave. of SM Mall of Asia Concert Grounds in Pasay City.

It was supported by the Tourism Promotions Board Philippines (TPB), WSFC17 is set to be bigger, bolder and better than last year with a fresh theme this year: "Re-Imagine Possibilities".



It was also set to be this year's largest congregation of heritage food advocates, industry think tankers, international delegates, hawkers and street food fans convening on one platform to sicuss, debate, advance initiatives and devour unpretentious street eats with gusto. As many as 75,000 hungry food fans showed up last year.

This year, WSFC gone further beyond the shores of Asia to China, Germany, USA and even, Mexico, in search of hidden gems and deeper into the heritage cuisine by delving into the Filipino provincial melting pot.

The team of WSFC, led by KF Seetoh has recently went on a food spotting and exploration trip deeper into the Philippine region together with the Department of Tourism and Tourism Promotions Board Philippines), to uncover the gems in the different region like Lamb Monggo in Davao and Sisig Paella of Pampanga which will be offered at the WSFC Jamboree. The Lamb Monggo was known to be the favorite of our President Rodrigo Duterte who hails from Davao.



This years Team Captain will be the Philippine contingent and mentor of local cooks in the street food industry, the owner of Cafe Fleur and 25 Seeds is non-other than Chef Sau Del Rosario.



WSFC17 dialogue boasts eminent industry speakers from USA, Indonesia, Singapore, UK and home-grown talents in the Philippines. Below are the list of speakers:

Anthony Bourdian
International food & travel celebrity Anthony Bourdain will be giving updates at The WSF Dialogue on his upcoming Bourdain Market in New York. 

Claude Tayag 
Regarded as a maven of Philippines’ culinary scene, Claude Tayag is known to have uplifted Pampanga cuisine through his private dining restaurant, Bale Dutung. He was recently honored the People’s Choice Award at the Embassy Chef Challenge 2016. 

Greg Drescher
The vice-president of strategic initiatives and industry leadership at The Culinary Institute of America (CIA),. He is the creator of the college’s influential World of Flavour International Conference & Festival as well as the annual Worlds of Healthy Flavours and Menus of Change leadership conference. 

Malcolm Lee
This young and confident head chef and owner of the first Michelin-starred Peranakan restaurant, Candlenut. He is also the first Singaporean recipient of the Miele Guide Scholarship.  Infusing modern techniques with traditional flavours.

Mai Pham
The chef-owner of Lemon Grass, one of the top restaurants in Sacramento, California. She also runs Star Ginger, operating in 19 locations across the US – at the FDA, Patent Trade Office, universities like Stanford U, Liberty, U of Mass, and Notre Dame and at hospitals and corporate headquarters like Delta Airlines. The author of several award-wining cookbooks – The Best of Vietnamese & Thai Cooking, Pleasures of the Vietnamese Table and Flavours of Asia.

Odilia Wineke
A food editor at DetikFood.com since 2002, Odilia Wineke has been in the food industry for over 20 years. She was the food editor for Femina Magazine, a food stylist for various restaurants in designing their advertisements and food specialist at PT Nestle Indonesia. The author of 12 cook books, she was also the executive producer for several Indonesian cooking programs.

Peter Lloyd
The former executive chef of Michelin Star Spice Market at the W Hotel, Peter Llyod kick-started his impressive culinary as a trainee at the House of Commons and Dorchester Hotel on Park Lane. He is now the chef-owner of his first ever restaurant, Sticky Mango – a modern take on South East Asia street food.

Richard Tan
The former Director of the Hawker Centres Division of the National Environment Agency (NEA, which oversees operation and development of the hawker centres) in Singapore, Richard Tan was responsible for the formulation and implementation of Hawkers’ Policies and the planning and development of 10 new hawker centres. 

Sangeeta Singh
Sangeeta Singh protects the livelihood of street vendors in India through the National Association of Street Vendors of India (NASVI). A non-government organisation, NASVI is constantly challenging and defending the rights of about 10 million street vendors in India, of which 6 million hawk food.  She was awarded the Bihar Samman by the Chief Minister of Bihar for her exceptional work with street food vendors.

Sau Del Rosario 
The chef-owner of Café Fleur, the popular modern-Kapampangan café, Sau Del Rosario has been making waves with his culinary journey. He continues to create culinary magic at is Café Fleur and his newly-opened farm-to-table restaurant, 25 Seeds is the talk of the town.

Shen Tan 
Known as the spunky nasi lemak (coconut rice) chef, Shen Tan delights with her unique innovations like Nasi Lemak Sushi and Bak Chor Mee Pasta. The former Forbes’ events director, he went on to create trail blazing dishes at The Wok & Barrel, defunct Ujong at Raffles Hotel and now at Revolution Coffee serving mouth-watering creations such as Buah Keluak Pasta and Shendol Delights – creamy smooth panna cotta, drizzled with gula melaka syrup and served with red bean ice cream. She recently won top honours at the Street Food Fesstival in Palermo, Italy, dazzling them with her rendition of Nyonya Laksa.

World Street Food Jamboree

There will be over 30 master hawkers and pop ups this years from 13 countries. There will be a food demos by top chefs with limited seats + recipe+first-com-first sampling via online registration, so don't forget to register. The Jamboree will be 5 days of feasting on more than 40 sifferent street food gems from 13 countries with many new food items. The WSFC17 anticipated a new record attendance of 100, 000. Featuring the stall from Germany, Mexico, USA, Thailand, Japan, India, China, Taiwan, Malaysia, Vietnam, Indonesia, Singapore and of course host nation Philippines.

For an updated list of hawkers and street food demo schedules, please visit www.wsfcongress.com. 

The WSFC17 opening schedule will be the following:

Wed to Fri, 31 May – 2 June: 4:00pm to 11:00pm
Sat, 3 June: 1:00pm to 11:00pm
Sun, 4 June: 1:00pm to 9:00pm

Prices of food will range from Php 150 onwards, entrance fee is Php 150  but redeemable at food and beverage stalls. 

There will also be an awards for the top international heritage street food vendor and there will be an announcement of 24 of the world’s best hawkers representing heritage street food players in various aspects of this industry from around the world.

See you at the World Street Food Congress 2017!

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