Friday, September 29, 2017

EasyGrocery: Grocery Made Easy!

Have you ever wonder doing groceries without going to the supermarket? Have you think of having a hassle free grocery shopping without going out and just on your place?

Great news – you can now do your groceries online!

Imagine foregoing the hassle of physically going to the grocery, dealing with traffic and parking woes, dealing with a crowded supermarket and longer lines at the cashier.

This is made possible by EasyGrocery, the latest mobile app which allows consumers to purchase their grocery items from the app and have them delivered to their preferred address within 60 minutes committed time. The app works for both iOS and Android phones and is now available for download from the App Store and Google Play.

The launch of EasyGrocery comes at a time when more and more Pinoy shoppers are putting premium value for convenience. The results of the annual Nielsen Shopper Trends report from 2015 to 2017 showed a common theme on the shopping habits of Filipinos. While income and purchasing power remains on the upswing, what remains a reality is that the consumers’ time is now a highly-priced commodity. Hence, products and services that are convenient, trustworthy and hassle-free will always appeal to busy Filipinos.

The proliferation of online shopping in the Philippines has significantly altered the way Filipino consumers approach shopping. In 2015, there are already 26.01 million Filipino eCommerce users, majority of which come from the middle class. Topping their list of purchase are electronic goods, clothes and even furniture. 

Therefore, it is surprising that in spite the proliferation of online shopping sites and apps, one still has yet to buy their groceries on foot and in store. This may be the reason why another earlier Shopper Trends survey showed that Filipinos are spending less during grocery shopping but spending more in convenience stores.



Grocery Shopping for the changing times EasyGrocery aims to cater to the average Filipinos who find grocery shopping a daunting but necessary task: it can be the average office worker who spends a minimum of 8 hours in the office, excluding overtime; it can be the harried mother trying to balance taking care of the kids and still do house chores; or it can be OFWs who want to be more hands-on on their family’s budgeting.

“We currently live in a fast-paced lifestyle where convenience and time-savings are the public’s priority requirement in their day-to-day activities. It is from this reality that the idea by which EasyGrocery was conceptualized.” 
Eugene Leoncio, EasyGrocery’s President & CEO.

Whatever the case may be, this latest mobile app delivers the hassle-free and convenient way of getting the week’s basic necessities from the store to the customer’s home, with just a few clicks.
  





To appeal to the discerning market, EasyGrocery puts prime value in winning the trust of their users by putting their own brand of customer service in place:

• A fast and easy ordering system designed exclusively for the app
• Trained Runners who will personally pick-up the groceries as soon as orders are confirmed online
• GPS mobile app tracker for their riders which allows customers to track the driver’s location with ETA
• A proactive notification system which allows customers to see if items/orders are already in process and see their current status EasyGrocery provides a variety of online grocery shopping options as it makes it possible to purchase the orders in some of the country’s biggest supermarket chains. 

What’s best, groceries will come from the stores nearest to the customers in order to meet delivery time.

Users have the option of paying Cash On Delivery (COD), credit card and points payment and soon, payments can also be made via Bayad Centers, over the counter, online banking, convenience stores and mobile payment facilities.

And since EasyGrocery only charges a flat rate of 100 pesos for the service fee per order and another 100 pesos for the delivery fee; it is still more affordable compared to commuting and then dealing with the unnecessary expenses of grocery shopping!

EasyGrocery is now available in its three pilot areas of Makati, Parañaque and Taguig, and hopes to add more cities in the coming months.

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