Toblerone Heralds The Homecoming Of Heroes

How do you say ‘thank you’ to a hero?

Many would probably need some time to figure this one out–except for the distinguished personalities, musicians, and guests who flocked at Duty Free Philippines in Parañaque during the opening of nominations for the first Thank You Global Pinoy Awards. 

The Thank You Global Pinoy Awards is an initiative that seeks to search for the most outstanding global Filipino workers, also known as the modern day heroes, who deserve the gratitude not only of their loved ones; but also of the nation as a whole. It is led by the Commission on Filipinos Overseas (CFO), Duty Free Philippines, Good News Pilipinas and Toblerone. 

Department of Tourism Secretary Alberto Lim, the diplomatic community, Jaya Singh, Region Director, Middle East and Asia Pacific, Kraft Foods World Travel Retail and GeiserMaclang Managing Director Brad Geiser graced the groundbreaking event.  Meanwhile, representatives from ‘Thank You Global Pinoy’ partner establishments Island Cove, Plantation Bay, WADE, Zoo Manity Group, Manila Ocean Park, and Abenson were also present in the event. 

“We believe that the Thank You Global Pinoy Awards is a significant step in recognizing the valuable contribution of our Global Pinoys,” 

- Imelda Nicolas, CFO Chairperson.

The Thank You Chocolate 

Inspired by the pasalubong homecoming tradition associated with Toblerone and in continuing its goal to build further on the Filipinos’ art of saying ‘thank you’, the brand took this opportunity to launch the Thank You Global Pinoy Awards. 

A purely below-the-line initiative, it is open to outstanding overseas Filipino workers who deserve to be thanked. Participants will have to log on to to register, nominate and vote for the ultimate Global Pinoy. The top 10 stories will be awarded in January 2012.

“We hope that this would become a global effort and that we could turn not only the Philippines into a grateful nation but the whole world as well,” 

- Jaya Singh

In cooperation with Duty Free Philippines, Toblerone is also launching the Special Rewards Passport – a collection of perks, with a value of at least P10,000, from 24 partner establishments including salons and spas, recreation and leisure zones, top-of-mind retail and dining destinations.    

“Through this promo, Toblerone shows its appreciation to Global Pinoys by not only recognizing their efforts online, but also giving them a pasalubong that they can enjoy with their family,” 

- Jaya Singh, Region Director, Middle East and Asia Pacific, Kraft Foods World Travel Retail

Be part of a grateful nation. Join the rest of the country as it honors the ultimate global Pinoy whom a grateful nation will say a resounding thank you to. For more information, visit

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