The Lookbook Fashion Event

SM City Fairview Holds a fashion show that aims to promote the mall's fashion retail stores and
to brand SM City Fairview as a fashion haven of the North East Metro in the long term and this year,
SM City Fairview will be taking it a notch higher by staging again a major fashion show to be dubbed
as “Lookbook” on August 24, 2012, 6pm at the Annex Atrium, SM City Fairview.

Lookbook is a fashion event that will revolve around the latest trends in fashion for this seasons diverse styles,

statements and inspirations. The concept is to hinged towards digital and new media like
Facebook, Instagram, Wordpress, Twitter, etc. that are all meant to be shared.

So a fashion trend is not complete when it does not exist in the realm of social media. A simple outfit
becomes a fashion ensemble when one shares it online and gains positive comments.  A personal style can be transformed into an online fashion diary and when it creates hype, it becomes a fashion statement.

The show will feature SM City Fairview’s mix of foreign and local brands and their newest collections such as Celine (CLN), Charlie, Elle Girl, Folded & Hung, Mags, Oxygen, Penshoppe, Plains and Prints, Regatta, Sanuk, Scoop Project, Sketchers, Tomato, Una Rosa, SM Accessories, SM Men’s Fashion – Just Delivered Jeans.

With this good line-up, the event will be sliced into different segments that will echo fun, young and vibrant tones. These are FashionablyChic, PrepForSchool, NationalPartyDay and Casual Craze

To jazz-up each of the collection, Philippine Fashion Week Designer and stylist of the stars- Jot Losa will take part in the fashion show as he is tasked to do the styling.

SM City Fairview just keeps in getting better and bigger with a wide array of fashion brands making it a perfect spot for the North Metro’s fashionable people.

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